OPTIMALISASI STRATEGI BRANDING DALAM MENINGKATKAN BRAND IMAGE SD MA’ARIF PONOROGO
DOI:
https://doi.org/10.21154/ibriez.v10i1.800Keywords:
Strategy, Scool, Brand ImageAbstract
This study aims to analyze in-depth how SD Ma'arif (Small Elementary School) develops its brand image to gain public trust. The research approach is qualitative, employing a phenomenological paradigm, using a case study approach. Data sources include the principal, the vice principal for public relations, and a team of teachers and education staff appointed as the school's development team. Data collection techniques include participant observation, in-depth interviews, and documentation. The analysis technique utilizes the concepts of Miles, Huberman, and Saldana: data condensation, data presentation, and drawing conclusions or verification. The study concluded that SD Ma'arif Ponorogo does not employ a diverse strategy for building its brand image in the eyes of the public. However, it emphasized that it performs all its duties to the fullest extent possible. These include promoting the school during the PPDB (Enrollment Admission) period and proceeding appropriately, maintaining and fostering the school's identity, and consistently upholding the quality of its education
References
Al Alawi, Pythag Kurniati Muhlis. “5 SDN di Ponorogo Tak Dapat Murid Baru, Kadindik: Kalah Kompetisi.” Kompas.com, 2023. https://surabaya.kompas.com/read/2023/07/18/102048078/5-sdn-di-ponorogo-tak-dapat-murid-baru-kadindik-kalah-kompetisi.
Aminuddin, Luthfi Hadi. “Respons Nahdlatul Ulama Ponorogo Terhadap Gerakan Islam Fundamentalis.” Kodifikasia 9, no. 1 (2015).
Azizah, Umi Halwat Yekti. “Strategi Branding Sekolah dalam Meningkatkan Awereness Masyarakat.” DIRASAH 6, no. 2 (2023).
Bukhori, Ahmad, Salvadora Erik Presica. “Strategi Komunikasi Digital: Media Sosial Instagram Sebagai Sarana Promosi di MI Unggulan Darul Mujtaba.” Dawatuna: Journal of Communication and Islamic Broadcasting 4, no. 5 (2024).
Destiniar, Rusyanti, Titik, dan Yaser Arafat. “Manajemen Hubungan Masyarakat Dalam Membangun Citra Sekolah.” Jurnal Educatio FKIP UNMA 7, no. 3 (2021).
Fathul Mujib, Tutik Saptiningsih. School Branding: Strategi di Era Disruptif. Jakarta: Bumi Aksara, 2021.
Firdha Yusmar Mahardika, and. “Inovasi Pendidikan Sebagai Solusi Permasalahan Pendidikan.” FKIP e-Proceeding, 2023.
Huriyah, Lilik, Dimas Syafa’ Syahrul Faizin, dan Samsul Maarif. “Pengelolaan Program Open House Sebagai Ajang Promosi.” Jurnal Kependidikan Islam 11, no. 1 (2021).
Kompri. Manajemen Pendidikan 2. Bandung: Alfabeta, 2015.
Kurniasari. “Ini 10 Daftar Sekolah Dasar (SD) Terbaik di Ponorogo 2023, Ada SD Negeri dan Swasta.” Trenggalekpedia.com, 2023. https://trenggalekpedia.pikiran-rakyat.com/pendidikan/pr-1656520839/ini-10-daftar-sekolah-dasar-sd-terbaik-di-ponorogo-2023-ada-sd-negeri-dan-swasta.
Manurung, Joice, Erman Anom, dan Iswadi. “Strategi Pemanfaatan Media Sosial Sebagai Sarana Promosi Sekolah Musik di Dotodo Music Edutainment.” Technomedia Journal (TMJ) 8, no. 2 (2023).
Munfaridah, Tuti. “Islam Nusantara Sebagai Manifestasi Nahdlatul Ulama (NU) Dalam Mewujudkan Perdamaian.” Wahana Akademika 4, no. 1 (2017).
Pertiwi, Amalia Dwi, Siti Aisyah Nurfatimah, dan Syofiyah Hasna. “Menerapkan Metode Pembelajaran Berorientasi Student Centered Menuju Masa Transisi Kurikulum Merdeka.” Jurnal Pendidikan Tambusai 6, no. 2 (2022).
Rohendi, Edi. “Pendidikan Karakter di Sekolah.” EduHumaniora | Jurnal Pendidikan Dasar Kampus Cibiru 3, no. 1 (2016).
Rohman, Hanifa A’la Fathur. “Pembiasaan Tradisi Aswaja Sebagai Upaya Pencegahan Radikalisme di Madrasah Aliyah Matholi’ul Huda Kedung Jepara.” El Banat 10, no. 1 (2020).
Sudirjo, Frans, dkk. Manajemen Pemasaran Jasa Pendidikan: Konsep, Model, dan Implementasi. Padang: Get Press Indonesia, 2023.
Susilo, Mohamad Joko. “Strategi Branding Sekolah Dalam Meningkatkan Animo Siswa Dan Awareness Masyarakat.” Jurnal Pendidikan Dompet Dhuafa 12, no. 1 (2022).
Tasruddin, Ramsiah. “Strategi Promosi Periklanan Yang Efektif.” Jurnal Al-Khitabah 2, no. 1 (2015): 107–16.
Wahyudi. “Membangun Brand Image Dalam Upaya Meningkatkan Daya Saing Sekolah di SMP Muhammadiyah Al-Mujahidin Kabupaten Gunungkidul.” G-COUNS: Jurnal Bimbingan dan Konseling 4, no. 1 (2019).
Wijayanto, Ndaru. “Ratusan SD Negeri di Ponorogo Kekurangan Siswa saat PPDB 2023, Hanya 11 Sekolah yang Penuhi Pagu.” jatim.tribunnews.com, 2023. https://jatim.tribunnews.com/2023/07/04/ratusan-sd-negeri-di-ponorogo-kekurangan-siswa-saat-ppdb-2023-hanya-11-sekolah-yang-penuhi-pagu.
Yekti Azizah, Yumi Halwat. “Strategi Branding Sekolah dalam Meningkatkan Awereness Masyarakat.”
“https://sdmaarifponorogo.sch.id/.” Diakses 2 Agustus 2024.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Muhammad Heriyudanta, Weni Tria Anugrah Putri
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
